Seoul Destination: A Mixed-methods Study on the Pull Factors of Inbound Exchange Students at a Korean University
The number of international students studying in the Republic of Korea has increased tremendously over the last 20 years, marking a change in regional student mobility trends. While most international degree students tend to originate in countries in Asia, signifying regionalization versus internationalization, exchange students are diverse by nationality/ region. This concurrent nested mixed-methods study sought to investigate the pull factors of a Korean university among exchange students. 564 students completed an electronic questionnaire and through on campus interviews. Quantitative results suggested that exchange students found characteristics about Korea attractive (e.g., K-pop) as well as wanting international and/or cross-cultural experiences, to be the most appealing. 10 students participated in interviews, and findings showed that students became interested in Korea by exposure to popular media, as well as wanting a diverse, international study environment. The implications of these findings are discussed in terms of university inbound program promotion/marketing and program design/development for short-term mobility, along with areas for future research.
Copyright (c) 2020 William H. Stewart
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
This is an open access journal which means that all content is freely available without charge to the user or his/her institution. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles, or use them for any other lawful purpose, without asking prior permission from the publisher or the author. This is in accordance with the BOAI definition of open access.